new Balance Athens

Athens, Greece

The top floor of the Athens Yacht Club was reconfigured and renovated to provide a hospitality club for New Balance guests during the 2004 Olympic Games. 

This transformation of the 1950s Yacht Club called for a distinctive nautical feel while graphics captured the spirit of the Olympic Games.  Spaces provided hospitality for meetings and relaxation, as well as a showcase for New Balance.

Completed: 2004